SB 7 Framework

SB 7 Framework

Do you want to grab your customer's attention If you want to make your customer a repeat buyer, then you have to win their interest first.

Today you will know about SB 7 Framework and If you apply this to your business then your business growth will rapidly increase. This is taken from a book "Building a Storybrand" by 'Donald Miller'

Let's understand first which Mistake is Responsible for the decrease in the sale of a Company

Mistake-1

The first mistake of the company is, they are not able to decide why their Products are Important for the customer and How it will help the Customer? Until you tell people how your product will help the customer, then they will not buy your product.

Mistake-2

And their Second Mistake is that they provide lots of irrelevant message in their advertisement, Which a common man does not understand. You have to give a clear message that can be understood in the first impression.

SB7 Framework

Any Great story is made-up of 7 elements and these are

1. A Character
2. Problem
3. A Guide
4. A Plan
5. An Action
6. Avoid Failure
7. Success

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     A Character

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Every story starts with a character and the writer in the story tells us what the hero wants And in the same way, you have to find out what your Customer need. Once you find this out, then your customer starts showing interest in your product. Your marketing will become effective only when you understand your customer's desires.

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      Problem

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Your customer wants to solve their problem and you can help them in this. First, you have to take their feedback and then you have to tell them how your brand will help them. And then your customer starts showing more interest in your product.

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      A Guide

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Everyone is the hero of his own story, and In this, your brand should not stand like another hero. You should not replace your customer, but your company should guide the customer. Until you give a good experience to your customer and will not help them, they will not buy your product. You have to give success to your customer, not to your brand, you should not forget that your hero is your customer.

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      A Plan

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You have to give a plan to your customer.  When your customers buy the product, they take risk of their money Like product will be delivered on time?  And Product will work or not. And you can help the customer.  Imagine that your customer has to cross a river and you have to put stones on the river above which your customer can cross the river safely. And in this way, your plan will reduce the risk of the customer and increase the interest in your product.

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      Ask Them To Take Action

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Now you have won the interest of our customer, so now is the time to challenge them to take action. You may observe this in shopping shows that they display the action words like Order Now, Buy Now & Call Now. And they repeat this action words. The same things you can add to your company's website to challenge your customers to buy.

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     Help Them Avoid Failure

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In the movie people remain till the end because they have to see 'the hero will win or not' and how will win? It's the fear that forces them to watch the movie And if there is no fear then why someone will watch your movie? And if you want to make your marketing effective then you have to add some fear factors in this. And you have to tell people what kind of loss they will have if they do not buy your product, And this fear is neither too much nor too less. If your fear is too much, then people will feel better to stay away from it & if it is too low, then people will not understand the logic of buying this.

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      Success

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In last your customer should win because your customer is the hero of your story. And your victory is in your customer's victory, You have to create a good vision for customers, give them a good experience and help them. Your vision should be clear, well defined & specific. And to create a good vision, you can put some pictures of your happy customers on your company's website and share their feedback.

This Blog Post is also available in Hindi Language

click here to Read In Hindi.

Watch this for better Understanding.

SB 7 Framework

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